Search Engine Marketing
Let’s help you understand SEM before roping you in on employing the SEM tactics. Search Engine Marketing (SEM) put advertising money behind your efforts to be visible in search results. Instead of appearing in the organic results, your website appears above them as one of the four ads, or in the four below the ten organic listings seen on the page.
Since Google advertisements have most of the search traffic, they contribute the major part to SEM Tactics. While Google handles a majority of the search queries, it is not the only one involved. There’s also Bing, as well as a number of other search engines that are popular in other countries. Unlike these above mentioned ads, Facebook Ads and other social media ad platforms, sites introduce your product to people who happen to be just browsing through their feeds.
Another types of advertisement employed in the process is the Display Ads. Display ads helps you promote your business when people are browsing online, checking Gmail watching YouTube videos, or using mobile devices and apps. The Google Display Network reaches across millions of websites, news pages, blogs and Google sites like Gmail and YouTube i.e. about 90% of Internet users worldwide. The world's most viewed professional news feed, LinkedIn can also help you promote your company updates to targeted audiences on desktop, mobile, and tablet and drive awareness thus generating leads.